NAMM has been around for 115 years and looking back through the archives of NAMMs-past, some things become clear: hairstyles change (good thing) and the music industry appears to have hit a peak of nostalgia and cutting-edge technology adoption (even better thing).
What is it about vintage that has such an appeal to consumers?
Is it the look and feel of “days gone by” or that we had such a great time building the guts of the technology we so appreciate today? I think it’s a combination of both. The up-and-coming musical generation appear to want to understand where we’ve come from, while, at the same time, push the limits of the latest technology and social music sharing (touchy subject, I know).
So what does NAMM week mean for us who live, breathe, love and serve the music industry? It’s that week of looking back and looking forward at the same time. Connecting and sharing our excitement about where we’re headed.